Branding & Marketing for a Maryland Horseshoer

Alpha Farrier Services is a small business owned by farrier Mike Poe in Central Maryland. When Mike started the business in 2008, his initial goals were to acquire new clients in a specific demographic and provide much-needed educational resources on the web for horse owners about farriers and farriery. For the business launch, I designed, developed and wrote the content for his website and created print ads to run in local equine publications. In 2013, I updated the logo, redesigned the website, began using a customized and responsive WordPress theme, and focused on expanding the business’s Facebook presence.

Sarah’s ability to predict and understand my desired clientele was superlative. Her ability to reach that audience and present my service made her an invaluable part of launching my business.
Mike Poe

Programs & Tools

Adobe InDesign, Illustrator, Photoshop, and Dreamweaver; WordPress CMS; Canon Rebel XS SLR Camera


The first version of the website launched on April 23, 2008. Within two weeks, the website was showing up in Google searches using targeted keywords and Mike received his first web contact from a potential client. Within one month his client list was at 30 horses. Within a year his business was at full capacity and he had a wait list of interested clients. There continues to be a wait list for interested horse owners and Mike Poe is known internationally for his work.

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