Car-Free Friday

Challange

Encouraging a Community to Drive Less

This was an assignment in Words and Images at the University of Baltimore. I was tasked with identifying an issue or cause that affects members of my community. My town, Columbia, Maryland, was planned as a pedestrian-friendly community with more than 80 miles of neighborhood pathways. Yet Columbia residents often forget about the pathways and drive everywhere. So I created a call to action for Car-Free Fridays, urging people to leave their cars at home once a week. My campaign communications plan included a logo and brand identity, posters, postcards, magazine ads and a website.

University Of Baltimore

The Publications Design graduate degree program.

Programs & Tools

Adobe Illustrator, InDesign, Photoshop; Canon Rebel XS SLR Camera

Results

I received an “A” on this project and my professors specifically praised my web design work.

Alpha Farrier Services

Challange

Branding & Marketing for a Maryland Horseshoer

Alpha Farrier Services is a small business owned by farrier Mike Poe in Central Maryland. When Mike started the business in 2008, his initial goals were to acquire new clients in a specific demographic and provide much-needed educational resources on the web for horse owners about farriers and farriery. For the business launch, I designed, developed and wrote the content for his website and created print ads to run in local equine publications. In 2013, I updated the logo, redesigned the website, began using a customized and responsive WordPress theme, and focused on expanding the business’s Facebook presence.

Programs & Tools

Adobe InDesign, Illustrator, Photoshop, and Dreamweaver; WordPress CMS; Canon Rebel XS SLR Camera

Results

The first version of the website launched on April 23, 2008. Within two weeks, the website was showing up in Google searches using targeted keywords and Mike received his first web contact from a potential client. Within one month his client list was at 30 horses. Within a year his business was at full capacity and he had a wait list of interested clients. As of March 2015, the business’s Facebook page has more than 350 likes, there continues to be a wait list for interested horse owners and Mike Poe is known internationally for his work.

Mythic Landing Enterprises

Challange

Website Design, Development & Content Management

Mythic Landing Enterprises offers an array of professional services to help businesses succeed. Their knowledgeable, creative, and resourceful team specializes in communications, marketing, business management, and event planning. Based in the heart of Maryland, Mythic Landing Enterprises support U.S. and international clients ranging from one-person start-ups to nationally recognized associations.

I have been doing web design, development and content management on more than 30 websites for Mythic Landing Enterprises since 2014. The examples seen here were all built using the Jupiter or Jupiter X theme in WordPress.

Programs & Tools

Adobe Photoshop and Dreamweaver; WordPress CMS with Jupiter/Jupiter X themes.

Website Links

The Reef Project

Challange

Winner of the 2015 Best Seminar Project

PBDS 740 Seminar is the capstone course of the University of Baltimore’s Publications Design M.A. program. This course tests and stretches all knowledge and skills students have been learning up to this point. Students conceive a non-profit organization that fills a need in the community (local or international) and then work in teams to analyze its audience, develop a plan for making it public via print and/or other media, and design and write working prototypes.

I conceived The Reef Project after I was lucky enough to see the gorgeous coral reefs of the Caribbean and the Maldives in person. I fell in love with the beauty of coral reefs and all the exotic marine life you can find there. This inspired me to think of ways that anyone, whether they lived near a coral reef or not, could help save this precious natural resource.

As team leader of The Reef Project, I…

  • Created audience profiles
  • Determined the organization’s mission and wrote the vision statement
  • Developed guidelines for measuring the success of initiatives
  • Collaborated on the logo design with team member Becky Ohlhaver
  • Created and designed the Coral Reef Activity Packet (PDF) and Answer Key 
  • Created and designed the Coral Reef Campaign Starter Kit (PDF)
  • Designed and developed The Reef Project’s website and wrote all the web content
  • Wrote the Final Project Document (PDF)
  • Presented the completed project, first to classmates and then to judges
  • Managed schedules and other administrative duties

University of Baltimore

The Publications Design graduate degree program.

Programs & Tools

Adobe Acrobat, InDesign, Illustrator and Photoshop; Power Point; WordPress CMS

Result

The Seminar class of 2015 started with seven teams. After presentations to the class and faculty at the end of the semester, four teams, including The Reef Project, moved on to present their work to a panel of judges from the professional community. Those judges selected The Reef Project as the winner of the 2015 Kvedar Award for Best Seminar Project.