Category: UX Design

YogaRoots Studio

Challange

I worked with studio owner Monica Motley to create a versatile brand design that includes several logo variations and a website.

The logo variations are designed to meet the needs of different applications from the website to the studio building sign.

We also integrated Momence scheduling software into the website for class scheduling, pricing and on-demand video library.

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Customer

YogaRoots Movement Studio

Programs & Tools

Graphic Design, Web design, Wix Website Builder, Adobe Illustrator & Photoshop

American Academy of Ambulatory Care Nursing

Challange

The American Academy of Ambulatory Care Nursing revamped their decade-old website. Working within their branding restraints, I produced user interface design comps for three levels of page templates in Adobe XD. I also created a CSS style guide based on my UI designs.

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Customer

American Academy of Ambulatory Care Nursing (AAACN).

Programs & Tools

Adobe XD, Adobe Photoshop

Results

AAACN implemented my final UI designs with no changes.

The Reef Project

Challange

Winner of the 2015 Best Seminar Project

PBDS 740 Seminar is the capstone course of the University of Baltimore’s Publications Design M.A. program. This course tests and stretches all knowledge and skills students have been learning up to this point.

Students create an imaginary non-profit organization that fills a need in the community (local or international) and then work in teams to analyze its audience, develop a plan for making it public via print and/or other media, and design and write working prototypes.

I conceived The Reef Project after I was lucky enough to see the gorgeous coral reefs of the Caribbean and the Maldives in person. I fell in love with the beauty of coral reefs and all the exotic marine life you can find there.

This inspired me to think of ways that anyone, whether they lived near a coral reef or not, could help save this precious natural resource.

As team leader of The Reef Project, I:

Created audience profiles
Determined the organization’s mission and wrote the vision statement
Developed guidelines for measuring the success of initiatives
Collaborated on the logo design with team member Becky Ohlhaver
Created and designed the Coral Reef Activity Packet (PDF) and Answer Key
Created and designed the Coral Reef Campaign Starter Kit (PDF)
Designed and developed The Reef Project’s website and wrote all the web content
Wrote the Final Project Document (PDF)
Presented the completed project, first to classmates and then to judges
Oversaw and enforced schedules, process documentation and other managerial duties

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University of Baltimore

The Publications Design graduate degree program.

Programs & Tools

Adobe Acrobat, InDesign, Illustrator and Photoshop; Power Point; WordPress CMS

Result

The Seminar class of 2015 started with seven teams.

After presentations to the class and faculty at the end of the semester, four teams, including The Reef Project, moved on to present their work to a panel of judges from the professional community.

Those judges selected The Reef Project as the winner of the 2015 Kvedar Award for Best Seminar Project.

National Student Clearinghouse

Challange

User Experience & Interface Design for Web Applications

The National Student Clearinghouse (a nonprofit formed in 1993) is the trusted source for and leading provider of higher education verification and electronic education record exchanges, handling more than 700 million verification requests and over 250 million education record exchanges annually.

The Clearinghouse serves as a single point of contact for the collection and timely exchange of accurate and comprehensive enrollment, degree, and certificate records on behalf of its more than 3,600 participating higher education institutions, which represent 98 percent of all students in public and private U.S. institutions.

The Clearinghouse also provides thousands of high schools and districts with continuing collegiate enrollment, progression, and completion statistics on their alumni.

I served as the sole User Experience (UX) & User Interface (UI) Design consultant for the National Student Clearinghouse on two projects — StudentTracker for Colleges & Universities and the Student Academic Portal.

As part of the UX/UI design process, I created the following deliverables:

Researched, wrote and designed layout for a competitive analysis report.
Conducted user interviews and created user personas.
Developed and designed case studies, workflows and process flows.
Created paper prototypes and multiple decks of wireframes in Balsamiq.
Designed UI mock ups in Photoshop and shared on InVision.

Programs & Tools

Balsamiq; Adobe Acrobat, InDesign, Photoshop; InVision, Microsoft Word

Car-Free Friday

Challange

Encouraging a Community to Drive Less

This was an assignment in Words and Images at the University of Baltimore. I was tasked with identifying an issue or cause that affects members of my community.

My town, Columbia, Maryland, was planned as a pedestrian-friendly community with more than 80 miles of neighborhood pathways. Yet Columbia residents often forget about the pathways and drive everywhere.

So I created a call to action for Car-Free Fridays, urging people to leave their cars at home once a week.

My campaign communications plan included a logo and brand identity, posters, postcards, magazine ads and a website mock ups.

University Of Baltimore

The Publications Design graduate degree program.

Programs & Tools

Adobe Illustrator, InDesign, Photoshop; Canon Rebel XS SLR Camera

Results

I received an “A” on this project and my professors specifically praised my web design work.

Monica Motley Yoga

Challange

Monica is famous for her HOT and energetic yoga classes. So she wanted to bring elements of that style into her logo and website.

I created a logo and designed a new website for this Maryland-based yoga teacher. The website included advertising and registrations for Zoom classes during the COVID-19 pandemic.

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I am blown away by my incredibly talented digital designer Sarah Poe. A yoga student of mine as well, she was able to capture the alignment and strength of yoga that I love so much with the grace and movement of dance that I am so passionate about... AND top it all off with flecks of gold to represent the fire of transformation and light of inspiration.

Monica Motley

Client

Programs & Tools

Graphic Design, Web design, Wix Website Builder, Adobe Illustrator & Photoshop

Results

Monica’s Zoom class registrations almost doubled in the week following the launch of her new website.

Mythic Landing Enterprises

Challange

Website Design, Development & Content Management

Mythic Landing Enterprises offers an array of professional services to help businesses succeed. Their knowledgeable, creative, and resourceful team specializes in communications, marketing, business management, and event planning.

Based in the heart of Maryland, Mythic Landing Enterprises support U.S. and international clients ranging from one-person start-ups to nationally recognized associations.

From 2014–2021, I did web design, development and content management on nearly 60 websites for Mythic Landing Enterprises since 2014.

My services included:

Designing and developing responsive, mobile-ready websites using WordPress CMS, the JupiterX theme and the Elementor page builder.
Executing the life cycle of 18 new or redesigned websites to date.
Creating and editing content and maintaining WordPress for nearly 60 websites.

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Programs & Tools

Adobe Photoshop, WordPress CMS with Jupiter/Jupiter X themes and the Elementor page builder.

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