The Reef Project

Challange

Winner of the 2015 Best Seminar Project

PBDS 740 Seminar is the capstone course of the University of Baltimore’s Publications Design M.A. program. This course tests and stretches all knowledge and skills students have been learning up to this point. Students conceive a non-profit organization that fills a need in the community (local or international) and then work in teams to analyze its audience, develop a plan for making it public via print and/or other media, and design and write working prototypes.

I conceived The Reef Project after I was lucky enough to see the gorgeous coral reefs of the Caribbean and the Maldives in person. I fell in love with the beauty of coral reefs and all the exotic marine life you can find there. This inspired me to think of ways that anyone, whether they lived near a coral reef or not, could help save this precious natural resource.

As team leader of The Reef Project, I…

  • Created audience profiles
  • Determined the organization’s mission and wrote the vision statement
  • Developed guidelines for measuring the success of initiatives
  • Collaborated on the logo design with team member Becky Ohlhaver
  • Created and designed the Coral Reef Activity Packet (PDF) and Answer Key 
  • Created and designed the Coral Reef Campaign Starter Kit (PDF)
  • Designed and developed The Reef Project’s website and wrote all the web content
  • Wrote the Final Project Document (PDF)
  • Presented the completed project, first to classmates and then to judges
  • Oversaw and enforced schedules, process documentation and other managerial duties

University of Baltimore

The Publications Design graduate degree program.

Programs & Tools

Adobe Acrobat, InDesign, Illustrator and Photoshop; Power Point; WordPress CMS

Result

The Seminar class of 2015 started with seven teams. After presentations to the class and faculty at the end of the semester, four teams, including The Reef Project, moved on to present their work to a panel of judges from the professional community.

Those judges selected The Reef Project as the winner of the 2015 Kvedar Award for Best Seminar Project.

Car-Free Friday

Challange

Encouraging a Community to Drive Less

This was an assignment in Words and Images at the University of Baltimore. I was tasked with identifying an issue or cause that affects members of my community.

My town, Columbia, Maryland, was planned as a pedestrian-friendly community with more than 80 miles of neighborhood pathways. Yet Columbia residents often forget about the pathways and drive everywhere.

So I created a call to action for Car-Free Fridays, urging people to leave their cars at home once a week.

My campaign communications plan included a logo and brand identity, posters, postcards, magazine ads and a website mock ups.

University Of Baltimore

The Publications Design graduate degree program.

Programs & Tools

Adobe Illustrator, InDesign, Photoshop; Canon Rebel XS SLR Camera

Results

I received an “A” on this project and my professors specifically praised my web design work.

Monica Motley Yoga

Challange

Monica is famous for her HOT and energetic yoga classes. So she wanted to bring elements of that style into her logo and website.

I created a logo and designed a new website for this Maryland-based yoga teacher. The website included advertising and registrations for Zoom classes during the COVID-19 pandemic.

I am blown away by my incredibly talented digital designer Sarah Poe. A yoga student of mine as well, she was able to capture the alignment and strength of yoga that I love so much with the grace and movement of dance that I am so passionate about... AND top it all off with flecks of gold to represent the fire of transformation and light of inspiration.
Monica Motley
Client

Programs & Tools

Graphic Design / Web design / Wix Website Builder, Adobe Illustrator & Photoshop

Results

Monica’s Zoom class registrations almost doubled int the week following the launch of her new website.

World Championship Blacksmiths

Challange

Created event logos for this organization that hosts several international forging and horseshoeing competitions each year.

The event logos had to work within the branding theme they had chosen for promotional materials for  each contest. That branding was usually related to the location’s characteristics.

Programs & Tools

Adobe Acrobat and Illustrator