Creating event logos for this organization that hosts international forging and horseshoeing competitions. The event logo colors must match the colors they have chosen for promotional items such as shirts.
Adobe Illustrator
Encouraging a Community to Drive Less
This was an assignment in Words and Images at the University of Baltimore. I was tasked with identifying an issue or cause that affects members of my community. My town, Columbia, Maryland, was planned as a pedestrian-friendly community with more than 80 miles of neighborhood pathways. Yet Columbia residents often forget about the pathways and drive everywhere. So I created a call to action for Car-Free Fridays, urging people to leave their cars at home once a week. My campaign communications plan included a logo and brand identity, posters, postcards, magazine ads and a website.
The Publications Design graduate degree program.
Adobe Illustrator, InDesign, Photoshop; Canon Rebel XS SLR Camera
I received an “A” on this project and my professors specifically praised my web design work.
Branding & Marketing for a Maryland Horseshoer
Alpha Farrier Services is a small business owned by farrier Mike Poe in Central Maryland. When Mike started the business in 2008, his initial goals were to acquire new clients in a specific demographic and provide much-needed educational resources on the web for horse owners about farriers and farriery. For the business launch, I designed, developed and wrote the content for his website and created print ads to run in local equine publications. In 2013, I updated the logo, redesigned the website, began using a customized and responsive WordPress theme, and focused on expanding the business’s Facebook presence.
Adobe InDesign, Illustrator, Photoshop, and Dreamweaver; WordPress CMS; Canon Rebel XS SLR Camera
The first version of the website launched on April 23, 2008. Within two weeks, the website was showing up in Google searches using targeted keywords and Mike received his first web contact from a potential client. Within one month his client list was at 30 horses. Within a year his business was at full capacity and he had a wait list of interested clients. As of March 2015, the business’s Facebook page has more than 350 likes, there continues to be a wait list for interested horse owners and Mike Poe is known internationally for his work.
An Academic Project in Branding Design
This was an assignment in Typography I at the University of Baltimore. I created a brand design for the fictional “Get Loaded” laundromat-slash-bar. I had to convey that “Get Loaded” was a fun place to visit even if you had a washer and dryer at home. I did this by designing an appropriate logo, flyers and product packaging.
For my logo, I mimiced the laundry tags found in clothing with the garment washing instructions. I used a thin, tightly-kerned, tall typeface and the universal washing symbols combined with outlines of wine and cocktail glasses.
The Publications Design graduate degree program.
Adobe Illustrator, InDesign, Photoshop
I received an “A” on the project and my instructor noted that my logo and packaging design were modern, clean and conveyed the image of a sophisticated establishment.
Winner of the 2015 Best Seminar Project
PBDS 740 Seminar is the capstone course of the University of Baltimore’s Publications Design M.A. program. This course tests and stretches all knowledge and skills students have been learning up to this point. Students conceive a non-profit organization that fills a need in the community (local or international) and then work in teams to analyze its audience, develop a plan for making it public via print and/or other media, and design and write working prototypes.
I conceived The Reef Project after I was lucky enough to see the gorgeous coral reefs of the Caribbean and the Maldives in person. I fell in love with the beauty of coral reefs and all the exotic marine life you can find there. This inspired me to think of ways that anyone, whether they lived near a coral reef or not, could help save this precious natural resource.
As team leader of The Reef Project, I…
The Publications Design graduate degree program.
Adobe Acrobat, InDesign, Illustrator and Photoshop; Power Point; WordPress CMS
The Seminar class of 2015 started with seven teams. After presentations to the class and faculty at the end of the semester, four teams, including The Reef Project, moved on to present their work to a panel of judges from the professional community. Those judges selected The Reef Project as the winner of the 2015 Kvedar Award for Best Seminar Project.