Skills: Graphic Design, UX / UI Design, Branding

Car-Free Friday

Encouraging a Community to Drive Less

This was an assignment in Words and Images at the University of Baltimore. I was tasked with identifying an issue or cause that affects members of my community. My town, Columbia, Maryland, was planned as a pedestrian-friendly community with more than 80 miles of neighborhood pathways. Yet Columbia residents often forget about the pathways and drive everywhere. So I created a call to action for Car-Free Fridays, urging people to leave their cars at home once a week. My campaign communications plan included a logo and brand identity, posters, postcards, magazine ads and a website.

Programs & Tools

Adobe Illustrator, InDesign, Photoshop; Canon Rebel XS SLR Camera

Result

I received an “A” on this project and my professors specifically praised my web design work.